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Thursday, August 11 • 5:00pm - 6:00pm
Frenemies? The Relationship Between Branded Content and Journalism

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All newsrooms are having to find ways to monetize their digital content. It's not just about taking out a full-page ad in a newspaper anymore. How can sales, branding and editorial teams work together to create a revenue-generating news product?

avatar for Victoria Lim

Victoria Lim

Managing Editor - Public Relations & Editorial Content, Walt Disney World Resort
Victoria Lim is an award-winning journalist and internationally-recognized pioneer in multimedia/multi-platform storytelling, from 140-word tweets to 30-minute documentaries. Experienced in consumer affairs, personal finance issues, investigative, education, political, business, diversity and sports reporting, Victoria extends her reporting skills beyond newsrooms, by also creating content for companies and non-profits. Organizations and... Read More →
avatar for Christian Tom

Christian Tom

VP Sales, NowThis
Christian Tom is VP Sales at NowThis. Having formerly worked at Google (YouTube) and Twitter, Christian is responsible for advertising sales at NowThis, the #1 most watched video news creator on Facebook. Christian holds a BA degree from Stanford University.
avatar for Tim Wong

Tim Wong

UX Director, The Washington Post
Tim works on editorial, product and platform initiatives, using design thinking to improve user experiences and to streamline and enhance digital storytelling. After four years in The Washington Post newsroom, he's now on the business side. Tim also teaches a hackathon-themed product development class at the University of Maryland.

Thursday August 11, 2016 5:00pm - 6:00pm

Attendees (32)