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Saturday, August 13 • 10:30am - 12:00pm
Executive Salon with Lou Ferrara hosted by Candace Barron

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Should journalists care about media business models? During the last half of the last century, journalists enjoyed the freedom of practicing their craft without worrying about how to pay for it. Times have changed -- but have journalists' mental models changed to match? A discussion with Lou Ferrara, chief content officer at Bankrate, about what new skills, philosophies and strategies are required for the survival of quality journalism in today's digital-driven communications landscape.

This invitation-only event aims to foster dialogue and allow our mid- to senior-career members to hear valuable insights and expectations directly from industry leaders. Invited guests will receive room location via email.

To receive an invitation, please email pcheung@aaja.org  


Moderators
avatar for Candace Barron

Candace Barron

Corporate Communications, Boeing
Candace Barron works in corporate communications at Boeing, specializing in engineering, intellectual property and technology strategy. She is also the editor of Innovation Quarterly, a new technical magazine published by Boeing. Candace joined Boeing in January 2011, having left... Read More →

Speakers
avatar for Lou Ferrara

Lou Ferrara

Chief Content Officer, Bankrate
Chief content officer at Bankrate since November 2015, following 10 years at the AP as a VP overseeing sports, business, entertainment and interactive content.


Saturday August 13, 2016 10:30am - 12:00pm
Location will be sent to attendee

Attendees (3)